This week I will focus on Twitter. Facebook has Twitter beat badly, as far as numbers go, but Twitter is gaining extreme momentum and bands are certainly catching on. Facebook posts can be longer, more in depth, but tweets are to the point and almost always have links available. The attention span of today’s youth continues to drop, so Twitter is taking full advantage of this. I have yet to begin research, but from experience I would say that tweets tend to be funnier and looser than Facebook posts. Tweets seem to almost always have a link attached and sometimes images. To follow someone means you want to hear what they have to say, unlike Facebook, where most people just list their favorite artists. Twitter is a whole new ballgame. Some bands who dominated in the “like” category will not be doing as hot in the “followers” race. In order to get followed people must enjoy your tweets, or they will straight up drop you.
Today I will only dip my feet into the water. I will take a look at followers and relate it to our research on Facebook last week. I will report any interesting patterns or surprises. I am going to choose some bands I discussed last week, for comparative purposes, as well as some new blood. The new bands will expand our research for now, and in the future. This will introduce some more diversity. Band of Horses, Modest Mouse, Seabear, The Shins, Tapes ‘n Tapes, and Phoenix are the new-comers. That’s six new faces, and the six before-mentioned bands will be Local Natives, Blind Pilot, Grizzly Bear, Mumford & Sons, Arcade Fire, and Beach House. I will start by strictly listing the amount of followers for each band, then we will go from there.
Okay, let’s start with the bands we covered last week. First off, Mumford & Sons had 3.8 million likes on Facebook, but only has 237 thousand followers. Arcade Fire on the other hand had 1.6 million likes, but 370 thousand followers. So right off the bat we know that likes and followers do not correlate. I wondered if they would or not. We have our answer. Beach House and Grizzly Bear were about 130 thousand likes apart, with the edge to Grizzly Bear, but Beach House has 10 thousand more followers. So, again, these numbers do not correlate with Facebook. This is good. We are seeing varying results, which indicates that bands are using the different social medias in dissimilar ways.
It’s also worth noting that some bands I looked into did not even have twitter accounts that they use. Or if they did, they don’t use anymore. The xx only has a fan page, which is followed by approximately by 25 thousand people, but their voice is not heard via Twitter. Very interesting. Also, Fleet Foxes and City and Colour, who are lesser known, do not currently run a Twitter account. Neither artist is extremely active on Facebook, but they are present nonetheless.
The newcomers are led by Phoenix and Band Horses. Phoenix can be heard on the radio with their smash-hit “1901.” While Band of Horses had a big hit approximately eight years ago with “Funeral.” Phoenix’s “Wolfgang Amadeus Phoenix” won the Grammy for Best Alternative Album in 2010, which is worth noting. Phoenix has their fourth album due later this month. Iceland’s Seabear and Minneapolis natives Tapes ‘n Tapes are both around three thousand followers. That is low but expected; they have small followings as it is. The big surprise here is Modest Mouse, who has a wide following and can be heard occasionally on the radio with “Float On,” “Dashboard,” and “The World At Large.” They are overdue for an album, as they have yet to release an album since 2008. This is probably the main reason they only have 31 thousand followers. Inactivity can be a sour act in this business. “Time off” or “short” breaks can kill a fan-base. The Shins have a decent following as they made an appearance on Saturday Night Live last year with the release of their fourth album, “Port of Morrow.” Their big hits are “Phantom Limb,” “Turn On Me,” and “Simple Song.” All of which have been heard occasionally on popular radio, but not very often. Their number of followers is a little low, but their fan-base tends to be a little older as they have been around since the turn of the Century.
This short introduction has proven that likes on Facebook and Twitter followers do no correlate. Facebook reaches a wider audience, while Twitter mostly reaches youth. Also, band inactivity leads to less followers. When bands take breaks, for whatever reason, they fail to reach new audiences. Modest Mouse is a good example. Also of note, bands with older (meaning late-20’s, 30’s and beyond) fan-bases will have a smaller number of followers. The young occupy Twitter. These are three very noteworthy discovers, which makes for a successful first day. Wednesday will bring discussion on Twitter posts and content. which shall be very interesting. Until next time.